STARTUP

SHAPING THE DIGITAL GROWTH STRATEGY OF THE GAME CHANGER IN THE IOT-MARKET

30MHz helps companies measure their physical environment, which enables those companies to make data-driven decisions. The incredible solutions they build, have the potential to help any industry. So we helped 30MHz shape their digital strategy, and trained them in a way, so they are able to replicate the process to any market they want to approach.

CUSTOMER ACQUISITION

By defining every campaign as an experiment, we we're able to learn 30MHz what worked best for their target audience. We used their beautiful user stories, to shape their own online brand.

Metrics & Analytics

We trained the marketing team on how to look at their business metrics and analytics, furthermore we showed them on how to use it as their main source of market intelligence to grow the company.

GROWTH PROCESS

Process is key for 30MHz, since their business opportunities are infinite. They had to be able to fully reproduce our way of working, in order to be able to attack any market they want to be in.


Customer Development

Since 30MHz had tons of customer persona’s to target, it was essential to set focus to a certain group of people. By bringing sales and marketing together we we’re able to write down the key characteristics of their audience and validate their online behaviour.

“With an incredible drive and joy, WAOTR helps you focus on the right off- and online strategy for your market. Key ingredient is setting up a structured process that lets you test out any kind of ‘wild’ marketing idea, and make proficient use of all the gathered data.”
– Niels Lauwers, Marketing Manager


Train the trainer

The most important job was to train the people our process and way of thinking so they were able to execute on it on their own. And next to this teach them the skills which enables them to fully take advantage of all the available online tools and data.

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