CORPORATE

WORKSHOP ABOUT DIGITAL GROWTH TRANSFORMATION TO CORPORATE INNOVATION TEAMS WITHIN AUTOBINCK

In 2017 we gave a big growth workshop to multiple teams within Autobinck and guided teams in their digital marketing activities in the innovation area during the day. The workshop We Are Off The Record gave was about growth hacking techniques, digital growth transformation and the differences between traditional marketing.

CUSTOMER DEVELOPMENT

We helped internal teams to identify and validate customer personas and showed them how to test different value propositions in order to run acquisition and lead generation experiments across multiple online channels.

TRAIN-THE-TRAINER

We showed them how to implement a growth mindset and data-driven process within multiple teams from Autobinck. This setup was specifically designed for Autobinck since they develop concepts that turn into startups.

GROWTH WORKSHOPS

We organised an interactive workshop around digital growth experiments, customer validation and data analysis which we lectured to individual teams from several internal startup projects within AutoBinck.


Growth Process

We explained how to setup a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.


Acquisition & Lead Generation

We showed and lectured techniques to drive traffic towards mobile apps and landing pages via multiple online acquisition channels based on validated propositions and target audiences.


Pirate Metrics

We explained the differences between traditional marketing and growth marketing based on the AARRR funnel principles.

ARE YOU A STARTUP OR CORPORATE?