In 2017 we gave a big growth workshop to multiple teams within Autobinck and guided teams in their digital marketing activities in the innovation area during the day. The workshop We Are Off The Record gave was about growth hacking techniques, digital growth transformation and the differences between traditional marketing.
We explained how to setup a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.
We showed and lectured techniques to drive traffic towards mobile apps and landing pages via multiple online acquisition channels based on validated propositions and target audiences.
We explained the differences between traditional marketing and growth marketing based on the AARRR funnel principles.