We helped this Kickstarter success to raise 150k in funding with digital growth experiments.

HEY bracelet lets you feel your loved one, no matter the distance. It’s the first wearable that mimics a real human touch. This was one of our first Kickstarter campaigns which resulted in a successful funding of €150.000. We validated key messages on multiple online channels and were responsible for the execution of all digital advertisements.


We helped to identify and validate customer personas before we went live on Kickstarter and built up a lead list with more than 10.000 email addresses which were responsible for 50% of the funding later on.


We ran acquisition experiments to persuade backers on Kickstarter during the campaign. Most of our campaigns were video advertisements and sponsored content on Facebook with a low cost of acquisition.

Metrics & Analytics

We assisted the management team to implement a leading growth framework and to built a custom dashboard in order to run measurable growth experiments across multiple online channels.

Branding & Positioning

We helped the founding team of HEY Bracelet with positioning the kickstarter campaign and crafted the story around the launch which let to world-wide coverage of successfully raising 150k in funding on

“We Are Off The Record was a crucial part of this Kickstarter success. They were leading all growth experiments and setup all the data analytics in this project. Thanks for all the good work.”
– Sjors van Hoof, Co-Founder


We helped with the setup and strategy regarding A/B testing before the initial kickstarter campaign on the landing page. We increased the amount of sign-ups on the waiting list and converted them when we launched the campaign.