In 2017 we gave growth workshops to multiple teams within IBM (Amsterdam) and guided teams in their digital marketing activities in the innovation area. We Are Off The Record gave several workshops about growth hacking techniques, digital growth transformation and the differences between traditional marketing.
We showed and lectured techniques to drive traffic towards mobile apps and landing pages via multiple online acquisition channels based on validated propositions and target audiences.
We explained how to setup a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.
We explained the differences between traditional marketing and growth marketing based on the AARRR funnel principles.