From 2015 onwards we are part of multiple teams within ING (Amsterdam) and lead the teams in their digital marketing activities in the startup innovation studio. We Are Off The Record was part of the customer validation, early traction for multiple mobile projects and we deployed growth hacking techniques in search for the right target audiences.
We ran hundreds of acquisition experiments to see which value proposition(s) worked best in order to onboard and retain (paying) users for multiple mobile apps within the innovation studio of ING.
One of our biggest goals was to implement a strong and measurable growth process within the teams. We defined a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.
Payconiq was one of the initiatives that took part in the startup innovation studio in 2015. Now, years later, they have grown exponentially into a mature player in the fin-tech industry in Europe. We helped them in the early days with customer development and acquisition experiments in order to gain critical mass in Belgium.