CORPORATE

Digital Acceleration & Growth Transformation.

From early 2016 we took part in multiple teams within Philips (Amsterdam) and lead the teams in their digital marketing activities in the personal care domain. We Are Off The Record was instrumental in the approach and helped Philips choose and deploy growth hacking techniques to scout for the right target groups. We generated a continuous loop of weekly experiments, each time learning more about our consumers, enabling Philips to make the right decisions moving forward. Together, we eventually created a two day course to a small group of employees to teach how to do digital experiments within corporate environments.

CUSTOMER DEVELOPMENT

We helped internal teams to identify and validate customer personas and tested different value propositions in order to run acquisition and lead generation experiments across multiple online channels.

TRAIN-THE-TRAINER

We implemented a growth mindset and data-driven process within multiple teams from Philips. We trained 30+ employees all the digital skills they need in order to innovate with new and existing business development.

GROWTH WORKSHOPS

Together with Philips we created a interactive workshop around digital experiments, customer validation and data analysis which we lectured to Philips employees from several departments.


Acquisition & Lead Generation

We ran hundreds of acquisition experiments to see which value proposition(s) worked best in order to onboard and retain (paying) users in the next stages of the funnel.


Growth Process

One of our biggest goals was to implement a strong and measurable growth process within the teams. We defined a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.

“We connected with We Are Off The Record for our accelerator projects, investigating new opportunities in the Personal Care domain. Our main objective, gauging interest for new and existing propositions. We Are Off The Record was instrumental in the approach and helped us choose and deploy growth hacking techniques to scout for the right target groups and present them our concepts. We generated a continuous loop of weekly experiments, each time learning more about our consumers, enabling us to make the right decisions moving forward. Together, we eventually created a two day course to a small group of our colleagues to teach how to do digital experiments yourself . Thanks! Looking forward to our future projects.”

– Raymon uit de Bulten

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