SCALE-UP

DATING APP GROWS OUT OF AMSTERDAM AND EXPANDS TO LONDEN, STOCKHOLM AND NEW YORK

The Inner Circle is a selective dating app that connects ambitious, like-minded people. We did an extensive growth scan on the entire platform and deep dived into their metrics, analytics and product in general. The output was a long list of growth recommendations and we trained one of their growth marketeers.

FUNNEL OPTIMIZATION

Since The Inner Circle is a mobile dating app, the growth ratio between supply and demand has to be in balance. We assisted the team with proven tactics to maintain the quality between both throughout the whole funnel.

Metrics & Analytics

We advised the management team on a strategic level about their most important growth metrics, the proper growth hires in the team and how to scale the company in other cities in Europe.

Growth Process

The biggest goal was to implement a repeatable and measurable growth process. We did a growth review and built a framework to validate and scale outcomes within the product.

“Off The Record has a great understanding of growth hacking that makes them stand out. They pay close attention to what you say during consultation sessions and try to capture the essence of your requests in creative solutions. They added great value to the further growth of The Inner Circle. I’m glad we hired them.”
– David Vermeulen, CEO


Activation & Retention

We Are Off The Record helped with the setup and execution regarding A/B testing within the full customer journey which ultimately let to a successful increase in the amount of signups and paying customers using the app on a weekly basis.


Train the trainer

The Inner Circle asked us if it was possible to transfer the We Are Off The Record knowledge, process and frameworks to their trainees. Therefore our efforts were setup in a way that The Inner Circle could individually continue after our guidance with their own team which we intensively trained.

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