We Are Off The Record was leading in the approach and helped Unilever choose and deploy growth hacking techniques in the search for the right target groups. We hosted a weekly growth meeting, each time learning more about our consumers, enabling Unilever to make the right decisions moving forward. Eventually we guided the teams with the proper strategy to innovate, validate and execute their new propositions in the UK market.
We helped the Unilever teams with the right product and brand positioning for new business opportunities in the UK market with a step-by-step approach.
One of our biggest goals was to implement a strong and measurable growth process within the teams. We defined a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.
One of the tasks during our engagement with the teams of Unilever were the business KPI’s and metrics in order to sustainably grow the new business developments.