CORPORATE

GROWTH TRANSFORMATION &  DIGITAL ACCELERATION TOGETHER WITH UNILEVER

We Are Off The Record was leading in the approach and helped Unilever choose and deploy growth hacking techniques in the search for the right target groups. We hosted a weekly growth meeting, each time learning more about our consumers, enabling Unilever to make the right decisions moving forward. Eventually we guided the teams with the proper strategy to innovate, validate and execute their new propositions in the UK market.

TRAIN-THE-TRAINER

We implemented a growth mindset and data-driven process within multiple teams from Unilever. We trained employees all the digital skills needed in order to innovate with new and existing business development.

GROWTH WORKSHOPS

We did an interactive workshop around digital growth experiments, customer validation and data analysis which we lectured to Unilever employees from several internal innovation departments.

CUSTOMER DEVELOPMENT

We helped internal teams to identify and validate customer personas and tested different value propositions in order to run acquisition and lead generation experiments across multiple online channels.

Branding & Positioning

We helped the Unilever teams with the right product and brand positioning for new business opportunities in the UK market with a step-by-step approach.


Growth Process

One of our biggest goals was to implement a strong and measurable growth process within the teams. We defined a detailed growth process and framework to learn and validate outcomes as soon as possible without the lose of quality.


Business KPI’s & Metrics

One of the tasks during our engagement with the teams of Unilever were the business KPI’s and metrics in order to sustainably grow the new business developments.

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