The foundation of Vinyl Express can be traced back to 1973, with the Rockhouse record store in Amsterdam. After a couple of decades, the digital revolution and the revival of vinyl it was time for some improvements. We partnered up with the team, worked heavily on their transition towards a webshop and guided their growth for months.
We ran a ton of acquisition experiments together with the VinylExpress team to see which value proposition(s) and (paid) channels worked best in order to land, convert and retain paying customers.
“We Are Off The Record took the role of (temporary) Head Of Growth for months and trained our new hires. Their knowledge and execution power was a true value to our growth.”
– Rogier van Genugten, Managing Director
We assisted the team to implement a leading growth framework and to built a custom dashboard in order to run measurable growth experiments across multiple online channels which led to an increase in online conversions.