The marketing team of Robeco Retail delivers the best experience and service to (potential) customers. All kind of marketers works on the growth of the service in separated teams. We helped Robeco to implement the growth way of working in a multidisciplinary team to work towards goals backed by data and customer input.
NPS
Successfully implemented
New customer personas
Trained employees
Robeco
Go to market
6 months
9
Annelijn Vernooij, Robin Jasperse, Dusty van Steekelenburg
We started in a multidisciplinary team and set-up a strategy to aim for the new collective goal. This goal was an output focussed metric since we believe you can’t steer on outputs but you need to analyze the input to set a strategy. We analyzed the data to see on what kind of input our output reacts on. We found what levers to focus on and were the most impact could be made. This provided our strategy for growth. In addition this model helps us to keep the overview of the metrics and set focus by using OKRS.
To make sure we get sh*t done and learn fast, we implemented growth sprints. A bi-weekly growth meeting was used to share results & learnings. Every other week the backlog was prioritised. By working Kanban style, everyone knew what to do next. We used multiple channels (both offline and online) to gather customer feedback. By clustering and analyzing this, we were able to create need-based customer personas for certain services as input for new experiments.
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I felt that our growth problem was embraced with their pragmatic approach and inspiring way of working.
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We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.
We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.
Get in touchWe do more than we can list in this small box, but our core services are a blend between product, marketing and data.
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The signature for the digital avant-garde, based in Amsterdam.
We are part of ACE, the new breed network.
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