e-commerce

from webshops to online champions

Whether you just started with a Shopify store or are about to compete with Amazon, we've got you covered. With some of our frameworks customized toward eCommerce, we partnered with several online brands over the years.

As a result, we can help you with top-funnel activities to lower your customer acquisition costs, increase your conversion rate on your check-out page or help you with your overall business challenges to find new markets.

OUR SERVICES MEET THE TEAM

Some of our e-commerce clients

Our E-commerce Services

take your online store to the next level

We partner with ambitious online brands that want to expand their reach, increase their conversions, big and small.

Find & explore your market

Find your ideal problem-solution fit
Qualitative customer research & interviews
Map out the desired customer journey

Go-to-market strategy

Build, test & launch your first (online) MVP
Find and acquire your first customers
A go to market plan with a proven process

Traction & early adoption

Setup your acquisition channels
Implement a minimal tracking plan
Growth model based on first insights

Top-funnel activities

Improve your paid social channels
Optimize your CAC and media spend
Increase leads, signups & conversions

Mid-funnel analytics

Improve your activation & user onboarding
Optimize your landing pages & experience
Increase CLTV & average revenue per user

Data, tooling & analytics

Improve your data & tooling setup
Optimize your customer journey tracking
Predict & model future profits on the fly

Get in touch

CLIENT Testimonials

FOUNDERS & CMO'S QUOTES

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Scale

Off The Record helped us solve problems and achieve results within the first 3 months and has helped bring our team to the next level

Sven van der Biezen

CEO & Founder

Scale

Knowledgeable, great team, we learned a lot and they made an impact on our organization.

Koen Driessen

Co-founder & CMO

Go-to-market

Partnering with Off The Record was the best thing we did. It truly made a difference in the success of We Are Eves.

Esther Leloux

CEO & Founder

Go-to-market

Great collaboration, thinking outside of the box, and great guidance in getting a growth mindset in the company. Overall very good.

Thomas van Til

Head Of Growth

Scale

We are very happy with the flexibility, expertise, hard work, and results. Happy to have created some great stories together!

Ruth de Jager

CEO

Scale

Optimize performance marketing + set up reporting/dashboard + implement growth experiments. Off The Record delivers quality and future-proof solutions. No 9-5 mentality, pro-active and structured!

Marlies Wensink

Global Head of CRM

CLIENT Studies

The results speak for themselves

Transform the organization into a data-driven company

Scribbr is an EdTech scale-up based in The Netherlands. They provide content, tools, and services to help students achieve academic success. The platform has millions of visitors on their Knowledge Base. The key challenge for Scribbr was to let users convert from free resources to paid services.

NPS

25+

Experiments

Uncovering app engagement drivers

citizenM is the hotel that changed hotels. This Dutch corporation offers affordable luxurious hotel rooms in some of the most vibrant cities in the world. Not only their rooms feel hyper modern, but the guest experience is accompanied by a great app experience too. Engaging with the app drives not only a more pleasant experience but also business value. So citizenM challenged us to untangle what levers and variables make up their engagement metrics and we presented strategies on how to improve it in one of our specialised Growth Audits.

NPS

20+

Tableau visualisations

The foundation for growth

Empower to scale faster. Stuvia is a digital marketplace enabling students to buy and sell online study materials. Our objective was to transfer growth processes and structure to empower Stuvia to continue autonomously as soon as possible. In 7 months, we implemented Amplitude to gain faster analytic insights, set up a cross-functional team, introduced growth frameworks and trained a newly hired growth marketer to take over our work.

NPS

+5%

Documents uploaded

WE'VE WORKED WITH

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services