IN ALL YOUR POCKETS or purses

Mobile app

Probably where we spend most of our online time; the mobile phone. We scroll on social feeds, shoot and share our enjoyable daily activities, and bank with the world from our phones.

With acquisition and app store optimization, we can help your (stand-alone) app grow to the top of the charts. In addition, we can improve your onboarding flow and ensure your monthly paying customers spike and retain.

OUR SERVICES MEET THE TEAM

WE'VE WORKED WITH

Our Services

Mobile apps is what we do best

Whether our have an app in the App - or Google store, with our improved mobile growth stack we focus on the green.

Find & explore your market

Find your ideal problem-solution fit
Qualitative customer research & interviews
Map out the desired customer journey

Go-to-market Strategy

Build, test & launch your first (online) MVP
Find and acquire your first customers
A go to market plan with a proven process

Traction & early adoption

Setup your acquisition channels
Implement a minimal tracking plan
Growth model based on first insights

Top-funnel activities

Improve your paid social channels
Optimize your CAC and media spend
Increase leads, signups & conversions

Mid-funnel analytics

Improve your activation & user onboarding
Optimize your landing pages & experience
Increase CLTV & average revenue per user

Data, tooling & analytics

Improve your data & tooling setup
Improve your data & tooling setup
Predict & model future profits on the fly

Get in touch

CLIENT Testimonials

FOUNDERS & CMO'S QUOTES

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Scale

Off The Record helped us solve problems and achieve results within the first 3 months and has helped bring our team to the next level

Sven van der Biezen

CEO & Founder

Scale

Knowledgeable, great team, we learned a lot and they made an impact on our organization.

Koen Driessen

Co-founder & CMO

Go-to-market

Partnering with Off The Record was the best thing we did. It truly made a difference in the success of We Are Eves.

Esther Leloux

CEO & Founder

Go-to-market

Great collaboration, thinking outside of the box, and great guidance in getting a growth mindset in the company. Overall very good.

Thomas van Til

Head Of Growth

Scale

We are very happy with the flexibility, expertise, hard work, and results. Happy to have created some great stories together!

Ruth de Jager

CEO

Scale

Optimize performance marketing + set up reporting/dashboard + implement growth experiments. Off The Record delivers quality and future-proof solutions. No 9-5 mentality, pro-active and structured!

Marlies Wensink

Global Head of CRM

CLIENT Studies

The results speak for themselves

Data-informed growth with Objectives and Key Results

SnappCar was one of the first publicly popularised Dutch startups. With their platform, they make it easy for car owners to share their often idle vehicles with people from their neighbourhood who are in dire need for transportation. Over a period of 6-months, we've helped their Dutch, German and Danish teams to adopt OKRs and reach their goals through rapid experimentation.

NPS

65+

Experiments

Our growth chapter with Storytel in the Netherlands

We partnered up with Storytel in The Netherlands to maintain, challenge and improve their national-wide acquisition campaigns. Besides our focus on the existing acquisition channels, we advised the Dutch team on the untapped potential in their product for future optimizations.

NPS

Implemented Analytic tools

WE'VE WORKED WITH

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services