SnappCar was one of the first publicly popularised Dutch startups. With their platform, they make it easy for car owners to share their often idle vehicles with people from their neighbourhood who are in dire need for transportation. Over a period of 6-months, we've helped their Dutch, German and Danish teams to adopt OKRs and reach their goals through rapid experimentation.
NPS
Experiments
People trained
Countries launched
Snappcar
Scale
Mobile App
6 months
8
Bastiaan Engelaar, Bas Prass, Dusty van Steekelenburg
Like with any other marketplace, getting supply and demand right is crucial to keep users on both sides equally satisfied. Crafting growth teams that had a focus on either side of the platform, while highly aligned on the ratio between cars locally available and users looking for transportation in that area, and setting OKRs accordingly helped them reach their goals quicker.
Goals cannot be reached without execution. Period. We set up our tested and approved testing framework, designed experiments and made sure the teams executed in a steady cadence by working in sprints. Every sprint was closed with a growth meeting where we gauged and analyzed the performance of finished experiments so we continuously improved team functioning.
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They met all the deliverables, helped us set up a high-pace experimentation routine, plugged it all into OKRs and metrics, and went beyond and above it by offering very valuable tactical support by, for example, setting up AdWords campaigns and optimizing CRM flows. Plus, on a personal level, these people have been great to have around.
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We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.
We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.
Get in touchWe do more than we can list in this small box, but our core services are a blend between product, marketing and data.
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The signature for the digital avant-garde, based in Amsterdam.
We are part of ACE, the new breed network.
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