We Are Off The Record bridges the gap between growth strategy and hands-on execution power in the role of (temporary) Head of Growth at startups. We have all the necessary skills in-house to validate, grow and scale startups.
We worked with corporate teams like Unilever, Philips, ING and IBM to accelerate growth. We shape value propositions, validate early user adoption and build scalable businesses via proven frameworks and tools. We also provide in-house workshops and train corporate employees (new) digital skills.
We helped Fixico on a weekly basis from 2015 for almost a year with their growth, expanding the team and their product onboarding and activation. The Fixico team grew from a small startup into the several million funded scale-up with over 40 people in no time.
Recruitz.io is a programmatic job advertising platform that helps corporates and staffing agencies to create and execute the perfect recruitment marketing campaign. We crafted the first press releases which led to national press coverage, supported the team with the positioning of the platform in general and worked on the initial growth framework of Recruitz.
HEY bracelet lets you feel your loved one, no matter the distance. It’s the first wearable that mimics a real human touch. This was one of our first Kickstarter campaigns which resulted in a successful funding of €150.000. We validated key messages on multiple online channels and were responsible for the execution of all digital advertisements.
From early 2016 we took part in multiple teams within Philips (Amsterdam) and lead the teams in their digital marketing activities in the personal care domain. We Are Off The Record was instrumental in the approach and helped Philips choose and deploy growth hacking techniques to scout for the right target groups. We generated a continuous loop of weekly experiments, each time learning more about our consumers, enabling Philips to make the right decisions moving forward.
The foundation of Vinyl Express can be traced back to 1973, with the Rockhouse record store in Amsterdam. After a couple of decades, the digital revolution and the revival of vinyl it was time for some improvements. We partnered up with the team, worked heavily on their transition towards a webshop and guided their growth for months.
Temper is a platform that gives people the freedom to work on demand where and whenever they want. Their explosive growth from a small startup towards the mature and well-funded business they’re today has been inspiring. We supported the team with the positioning of Temper as a brand in general, worked on the initial growth metrics & KPI’s and trained their growth marketeers from scratch.
The Talent Institute has a deep understanding what the new and best skills are, their mission is to change the game in professional skills development. We joined forces in early 2016 and set up the growth hacking courses and curriculum from scratch. In addition we were responsible as Lead Growth Partner and our agency provided a lot of the trainings and coaching sessions with students.
"I like to work with We Are Off The Record because their way to challenge our portfolio companies stimulates growth."
"We Are Off The Record helped us shape the future of our company with Growth Hacking, the road to our two million funding round and improvements of our product."
"We Are Off The Record gave us incredible useful insights in our startup and the market. Their direct and out of the box approach has proven to be a real added value."