MID-FUNNEL TRACK

During the mid-funnel phase, we conduct a performance audit of your full-funnel, as we strongly believe in building profitable businesses. This includes a comprehensive analysis of your product, marketing and sales efforts to understand what has been done and tried in the past, what worked, and what didn't.

To gain a deeper understanding of your team's capabilities, we conduct one-on-one meetings with your team members. At the end of the audit, we present our findings and a roadmap for improving your performance.

Mid-funnel marketing activities involve nurturing potential customers who have shown interest in a product or service. After conducting the audit, we carefully analyze the results and prioritize the quick wins that will have an immediate impact on the funnel. We also lay the groundwork for long-term growth by implementing sustainable strategies that are tailored to your unique needs.

Our portfolio approach encompasses a wide range of tactics, including technical and analytical improvements, process enhancements, and product optimizations.

By incorporating these different elements, we are able to create a comprehensive plan that addresses all aspects of your business and moves potential customers towards a decision to purchase.

Based on the terms of our partnership agreement, we have two options for the future of our collaboration.
The first option is to continue working together to optimize your top-funnel performance. Our team would continue to provide support and guidance, using our expertise to help you achieve your goals.

The second option is to transfer our knowledge and documents to new team members. In this scenario, we would work with you to ensure a smooth handover of all relevant information and resources. This would allow your new team members to build on the foundation we have established together and take your marketing efforts to the next level.