PRODUCT & WEB ANALYTICS
To improve data availability we pick and implement the right analytics tools for your team to be effective. We’re experts in implementing GA4, Segment, Amplitude and Hubspot among many others.
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WHAT IS PRODUCT & MARKETING ANALYTICS?
Have you ever wondered what the difference is between product analytics and web analytics? It's a bit like the difference between cooking and serving a delicious meal versus getting people to come to the restaurant in the first place. Product analytics focuses on creating a great user experience and improving the product itself, while marketing analytics is all about getting the word out and attracting new customers.
Product analytics can involve analyzing data related to user behavior, such as how often they use a product or feature, how long they spend on a particular page, or where they tend to drop off in the conversion funnel. Marketing analytics refers to the practice of measuring, managing, and analyzing campaugn performance to maximize its effectiveness and optimize return on investment (ROI).
Overall, the process of implementing product analytics involves a combination of technical expertise, data analysis skills, and business acumen. By working closely with the business to identify the metrics that matter and designing a solution to track them, we can help your team make data-driven decisions that drive growth and profitability.
your challenge
Lacking actionable insights.
You are not able to generate actionable insights with your current analytical tooling. Data is siloed within different tooling and you use excel sheets to combine data within one overview.
Our solution
Dashboarding
Metric overview, growth modelling on key growth levers to instrument team. Done in best in class tools such as Looker Studio, SuperMetrics or Tableau
our way of working
Clear and actionable dashboard visualizations that improves your team data literacy.
Request PROPOSALWe aim to build with you from day one. We have end-to-end teams that can deep dive into your desired product, customers, and market, whether you want to launch a new product in an existing market or seek to disrupt an entire industry.
• Find your ideal problem-solution fit
• Qualitative customer research & interviews
• Map out the desired customer journey
A go-to-market strategy is a plan that helps to define your ideal customers, validate your messaging, and position your product for launch. We deconstruct your new business into testable riskiest assumptions, so we quickly guide you to product-market fit.
• Build, test & launch your first (online) MVP
• Find and acquire your first customers
• A go to market plan with a proven process
We help you kickstart early user growth to gain traction with your product or service. We help you find your AHA moment to identify your North star metric. This metric should be a reliable indicator of directionality guiding your journey from idea to validation.
• Setup your acquisition channels
• Implement a minimal tracking plan
• Growth model based on first insights
our way of working
Actionable behavioural insights on all different customer journeys within your product.
Request PROPOSAL
Once you have decided to set up product analytics for your business, the first step is to organize a workshop. During the workshop we will help you define the metrics that are most important for your goals. We identify gaps in current tracking solutions and define the ideal state.
Once we have all information, we will determine the ideal tooling setup that corresponds with your business goals.
Next, we will start creating tailor made tracking- and implementations plan. We always work iterative towards the desired outcomes.
We will work closely with your development team and help with creating the ideal data architecture, configuring the tools, and debugging the implementations.
With the solution up and running, we train your team on how to use the new tooling and how to analyze the data effectively to identify trends and anomalies.
This also would involve using statistical techniques to identify patterns in the data and to isolate the factors that are driving changes in the metrics.
TRANSFORM THE ORGANIZATION INTO A DATA-DRIVEN COMPANY
Scribbr is an EdTech scale-up based in The Netherlands. They provide content, tools, and services to help students achieve academic success. The platform has millions of visitors on their Knowledge Base. We started with a granular implementation of a new product analytics tool and kickstarted a new experimentation program in order to reach the goals of the year.
What you can expect
We work in your office or remote on a weekly basis
We work in a cross functional team with experts
We report on a weekly basis with all results
We train and transfer our knowledge within 6-12 months
We are cheaper than a bad hire, and less expensive than sport cars
Our NPS score (from 2016 - 2022) is 72
We take your business reach to millions
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Request a Quote
Do you want to stay ahead?
We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.
Get in touch today!
We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.
Get in touchBrowse our services
We do more than we can list in this small box, but our core services are a blend between product, marketing and data.
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The signature for the digital avant-garde, based in Amsterdam.
We are part of ACE, the new breed network.
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