Hello, We Are Off The Record

The signature for the digital avant-garde

We help founders with a bold vision iterating towards product-market-fit and we work closely together with marketing & product teams at scale-ups.

We founded Off The Record in the heart of Amsterdam in 2016 and were one of the first Growth agencies in Europe. In 2020 we were awarded by TechCrunch as one of the ten best growth agencies in the world with our Net Promotor Score of 72 (100+ clients).

Services CLIENTS

Some of our clients

From seed to scale

We help founders with a bold vision iterating towards product-market-fit and we work closely together with marketing & product teams at scale-ups.

Go-to-market

We believe that all great things start small. Small is the new big; you can't pitch everything to everyone. We know that finding your niche will set you apart from the competition early on. So we help you to focus on building a community-driven product with fans, early adopters, and brand ambassadors.

Go niche or go home.

Scale

We help existing brands expand further than their product-market-fit ambitions to stay ahead. With our multidisciplinary teams, we work on customer acquisition to fuel your top-funnel growth, onboard them, and remove all friction in activation. Our ultimate goal is to retain your (paying) customers and let them love your product and service.

Because what got you here won't get you there.

Multidisciplinary expertise

From pilot to profit.

We work with everyday brands that you use, and help launch the ones you will soon to stay ahead.

Find & explore your market

We aim to build with you from day one. We have end-to-end teams that can deep dive into your desired product, customers, and market, whether you want to launch a new product in an existing market or seek to disrupt an entire industry.

Find your ideal problem-solution fit
Qualitative customer research & interviews
Map out the desired customer journey

Go-to-market strategy

A go-to-market strategy is a plan that helps to define your ideal customers, validate your messaging, and position your product for launch. We deconstruct your new business into testable riskiest assumptions, so we quickly guide you to product-market fit.

Build, test & launch your first (online) MVP
Find and acquire your first customers
A go to market plan with a proven process

Traction & early adoption

We help you kickstart early user growth to gain traction with your product or service. We help you find your AHA moment to identify your North star metric. This metric should be a reliable indicator of directionality guiding your journey from idea to validation.

Setup your acquisition channels
Implement a minimal tracking plan
Growth model based on first insights

Tech implementation

We run, analyze and optimize all your (paid)marketing channels and continuously experiment with new ones popping up. We will advise you on how to improve the ROAS of your campaigns and media spending.

Clear and actionable dashboard visualizations
Unlock key product and business insights
Connect all tools and create one source of truth

Process transformation

Stop 'renting out' users from the big ad platforms and get your long-term growth from sustainable acquisition loops, product-led engagement, user retention, and revenue increases.

Increase shared learnings between departments
Transform from a data-aware to a data-driven way of working
Accelerate the number of validated experiments

Performance acceleration

We transform your organization into a data-driven one. We craft metric literacy, implement the right tech stacks, and train your product and marketing team in experimentation, tooling, and analyzing data.

A well-defined strategy in place based on our growth model
Focused teams that are hitting their quarterly OKRs
Valuable frameworks that increases profits

Get in touch

Most agencies boost vanity metrics

We move the metrics that matter.

1. Holistic approach

We start with an audit where we scan your entire business. After 4-6 weeks we hand you a data driven 6-month roadmap with insights, goals and experiments.

2. We join your team

To win the marathon, our multi-disciplinary squads work in bi-weekly sprints (remote or in-house at your office). We combine business strategy with hands-on execution.

3. Train & transfer

We believe growth comes from within. All our engagements vary from 6-12 months where we eventually train your team(s), so you can take over autonomously.

SEE OUR way of working

CLIENT Testimonials

FOUNDERS & CMO'S QUOTES

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Scale

Off The Record helped us solve problems and achieve results within the first 3 months and has helped bring our team to the next level

Sven van der Biezen

CEO & Founder

Scale

Knowledgeable, great team, we learned a lot and they made an impact on our organization.

Koen Driessen

Co-founder & CMO

Go-to-market

Partnering with Off The Record was the best thing we did. It truly made a difference in the success of We Are Eves.

Esther Leloux

CEO & Founder

Go-to-market

Great collaboration, thinking outside of the box, and great guidance in getting a growth mindset in the company. Overall very good.

Thomas van Til

Head Of Growth

Scale

We are very happy with the flexibility, expertise, hard work, and results. Happy to have created some great stories together!

Ruth de Jager

CEO

Scale

Optimize performance marketing + set up reporting/dashboard + implement growth experiments. Off The Record delivers quality and future-proof solutions. No 9-5 mentality, pro-active and structured!

Marlies Wensink

Global Head of CRM

CLIENT CASES

Our cheerleaders say it better

Scale

Transform the organization into a data-driven company

Scribbr is an EdTech scale-up based in The Netherlands. They provide content, tools, and services to help students achieve academic success. The platform has millions of visitors on their Knowledge Base. The key challenge for Scribbr was to let users convert from free resources to paid services.

Implementing a testing culture

Founda is a Dutch start-up that enables healthcare to innovate by integrating new eHealth solutions into healthcare IT-systems. The platform focuses on the interoperability between systems and transferring patient data in a safe way. And with systems working together smoothly, health professionals are freed from administrative burden, allowing them to focus on delivering care.

NPS

Potential B2B leads

Scale

Uncovering app engagement drivers

citizenM is the hotel that changed hotels. This Dutch corporation offers affordable luxurious hotel rooms in some of the most vibrant cities in the world. Not only their rooms feel hyper modern, but the guest experience is accompanied by a great app experience too. Engaging with the app drives not only a more pleasant experience but also business value. So citizenM challenged us to untangle what levers and variables make up their engagement metrics and we presented strategies on how to improve it in one of our specialised Growth Audits.

NPS

20+

Tableau visualisations

Go to market

Investing in a new way of working at Robeco Retail

The marketing team of Robeco Retail delivers the best experience and service to (potential) customers. All kind of marketers works on the growth of the service in separated teams. We helped Robeco to implement the growth way of working in a multidisciplinary team to work towards goals backed by data and customer input.

NPS

OKR's

Successfully implemented

WE'VE WORKED WITH

OUR founders

Bas Prass

Founder & Managing director

Over the past 10+ years, he founded multiple businesses that helped Europe's hottest startups grow and coached hundreds of founders.

Within the agency he's responsible for our vision, incoming business and company culture.

Dusty van Steekelenburg

Client & Strategy director

As employee #1 he joined the bureau on the very first day. Starting as Growth consultant he grew towards partner position over the years.

He's responsible for all our client engagements, product & service strategies and gives most of our workshops.

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services

OUR THOUGHTS & ANNOUNCEMENTS

RECENT updates

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Ace takes over data & growth agency Off The Record

Amsterdam, April 15th 2021 – As of today data & growth agency ‘Off The Record’ joins Ace. With this take-over the agency group adds data & growth marketing to their range of services and continues to build its integrated proposition of Connected Brands.

April 15, 2021

How to scale cross-functional growth teams

In one of our previous essays, the biggest misconception about growth, we talked about the set-up of your first cross-functional team. If you didn't read this piece, please do so before you continue. It's critical to understand the fundamentals of product-led growth because this lies at the core of rapid growth within successful startups.

July 1, 2022

How Successful Companies Validated their Product-Market Fit

Before we start on any project at Off The Record, we ask the question: has this company achieved Product-Market Fit (PMF)? If they haven't, that's what we work towards to with our validation methods and way of working. If they do have, we can start talking about scaling the product/service. Does it seem simple? It's because it is. Growing without PMF is detrimental.

February 24, 2022